Event Marketing for Dentists In 3 Simple Measures!
From Wikichords
If you've ever wished to work with a fun (and easy) method for putting new patients to your dental practice rapidly, then read this brief article right now.That is because it explains just what Event advertising is.And how you can put it in to motion right now, making certain you get all of the new patients you want.3 Steps To Event Based Dental Marketing:Step 1: Choose An Event!Each and every month there are tons of events taking place right under your nose.For example:In the month of March (which is when I am writing this article) there is St. Patrick's Day... The Bachelor time finale... College Hockey Goal Insanity kick-off... Maple Syrup Saturday... National Common Courtesy Day......and a million more ongoing events.Now, you may not see the way you can use something like this in your practice, and in a moment I'll describe that in detail.For now, all you need to do is select an upcoming event.And I'll show you how to piggyback off-it, to market your dental practice.And remember, the more bizarre the event, the better.For example:It just so happens that Saturday March 19th is a day that honors Maple Syrup.And it is called - Maple Syrup Saturday.Now, this is a fantastic event that can be tied to your dental practice. Let's take a look at how you could promote this function to garner some free publicity.Step 2: Promote Your Event!To begin, you could produce a headline that said something similar to this:no drill veneers Utah Says Ingredients In Maple Syrup Build Strong Teeth!And then you could say that Maple Syrup contains Calcium, Zinc and Manganese, all which have been proven to promote healthy teeth and bones.This does work. And it happens to be a truth few people know about maple syrup.Next, you could say that on March 19th (to celebrate Maple Syrup Saturday) you're holding an one-time only event at your dental practice where all players get a FREE oral screening and a T-shirt.Or something like this.Look, there are loads of other activities that are all great candidates.Simply select one, and you'll be off to the races.Step 3: Send It To Local Media Contacts!A big element of promoting this event is to send a news release to your local media gives them an opportunity to select your event.Will this usually work?No it'll not. But more often than not, it will get you a blurb in your paper that is better than nothing.And if you tie your event to a 'great cause' like a charity, then the likelihood of your event getting protection jump exponentially.So to repeat:1. Select An Event.2. Market Your Event.3. Get Local Media Involved.If you stay in line with these three ways, you'll be on the way to becoming a Conference Marketing pro.
